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A Ride to Weezerville

A bike seen in Amazon’s company town, affectionately nicknamed Weezerville

Stepping into the Brave Horse Tavern is like going to the Pirates of the Caribbean ride at Disneyland. It’s familiar yet fake, so you end up judging it on how well the interior designers express all the western cliches. Pioneer style rustic wood pillars, check. Cowboy paraphernalia, check. Wait, have I found the horseshoes yet? I can smell BBQ; do they purposefully vent that into the entryway? Nice touch.

We were seated and handed a menu with efficiency. Though a mere single page front and back, the menu had a beer selection was that impressive, approaching overwhelming. I became annoyed at myself for taking so long to choose when I was actually here to talk business, so I reflexively ordered cider. The drink prompted choosing fish & chips, as a natural pairing. In retrospect, I wish I had gone for something more along the lines of the BBQ. The fish and chips were quite good, but the dish didn’t really give a sense of what the restaurant is trying to be and why it wasn’t named Weezerville.

The music programming streaming out of the speakers never interfered with conversation; rather it was more like an uninvited and annoying friend of a friend that showed up by chance. Now I know that corporate restaurants have access to all sorts of laboratory studies that have yielded playlists designed to make customers buy drink specials, so I know that the tavern could have found a better selection than the mishmash retro pop amalgam we had to endure. Don’t get me wrong, I do enjoy my 80s music, but there’s a huge difference between creating a good 80s music set and ju...